Apple acquires Chomp, takes bite out of Android.
Searching for that one specific app on iPhone or iPad is set to get a whole lot easier now that Apple have acquired app search engine and curator Chomp. According to a report by Techcrunch, Cupertino have used some of their massive $100 Billion savings to buy the company, which allows users to easily search for apps by function, not just name.
The software is currently a web-based app (available at www.chomp.com), which lists Android, iPhone and iPad apps, and tracks downloads to display stats and patterns, but Chomp also powers Android marketplace app search for all of Verizon’s Android phones. It is expected that Apple will end both of these functions once they begin to get their hands on Chomp, so Verizon would be wise to start looking elsewhere.
The purchase is part of Apple’s upcoming plan to ‘revamp iTunes from the ground up’, and should make it much easier to find useful, relevant content. It’s also a nice little kick in the balls to Android, just as a wee side bonus gift.
The terms of the deal have not been announced.